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May 12, 2025

How a Riyadh Cafe Chain Cut Receipt Costs by 70% in 90 Days

A 12-branch cafe chain in Riyadh was spending SAR 4,200/month on thermal rolls and printer maintenance. 90 days after switching to Wateer digital receipts: SAR 1,260/month. Here's what changed.

**Qahwa Street Cafes. 12 branches across Riyadh. SAR 4,200/month on paper they threw away.**

The numbers weren't the main concern at first. Receipt costs were a line item — annoying, but not urgent. The call that changed the calculation came from the compliance team.

The Problem

Qahwa Street was printing between 2,800 and 3,200 receipts per day across its 12 locations. Each receipt carried the customer's name (pulled from the loyalty system), the transaction amount, and a phone number for the points confirmation SMS. Paper thermal receipts. Handed to every customer. Discarded by most.

The monthly spend: SAR 4,200. That covered thermal roll stock, routine printer maintenance across 12 branches, and two emergency technician callouts per month on average for paper jams during peak morning service.

The compliance issue arrived separately. Thermal receipts containing customer names and phone numbers are personal data under PDPL. Once printed and handed over, that data has no retention control — the customer can photograph it, lose it, or discard it anywhere. SDAIA's enforcement actions against merchants handling PII without adequate protection had been in the news. The ops team flagged it.

The Switch

The integration ran on a Thursday morning. Wateer's API connected to the existing POS in under 5 minutes. No new hardware. No staff retraining beyond one 10-minute briefing per location on how to confirm the customer's preferred receipt channel (WhatsApp or SMS).

Rollout across all 12 branches took two weeks — one wave of 6 branches, then the second. Printers stayed in place for the first month as fallback. By week six, they were unplugged.

The Results — 90 Days Later

| Metric | Before | After |

|--------|--------|-------|

| Monthly receipt infrastructure cost | SAR 4,200 | SAR 1,260 |

| Cost reduction | — | **70%** |

| Printer maintenance callouts | ~2/month | 0 |

| Average checkout time (peak hours) | +18 seconds for receipt | No delay |

| PDPL exposure from printed PII | Present | Eliminated |

The SAR 2,940 monthly saving across 12 branches — SAR 35,280 annually — came from eliminating thermal roll purchases, maintenance contracts, and emergency callout fees. No capital investment required.

Faster checkout was the unexpected gain. Morning drive-through queues shortened measurably once there was no receipt to print, tear, and hand over. Staff reported the change without being asked.

BPA exposure for cashiers — a direct health benefit — was raised by the branch managers unprompted during the 30-day check-in.

What the Operations Manager Said

*"The cost saving was the business case. But the thing our managers mention most is how much smoother the morning rush runs now. We removed one thing from every transaction — a piece of paper nobody wanted — and it made every interaction faster."*

**— Tariq Al-Mansouri, Operations Director, Qahwa Street Cafes**

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